Insights report

A focused analysis of how non-consensual intimate imagery (NCII) has escalated into a systemic reputational threat in 2025. The report explains how generative AI now enables realistic explicit fabrications from ordinary photos, intensifying the scale and persistence of harm. It examines the arms race between offenders and platforms, the uneven role of detection technologies, and the fragmented legal responses across major jurisdictions. It concludes with a practical, layered playbook—removal, suppression, monitoring, legal action, and proactive reputation building—for mitigating damage and building long-term resilience.

What you’ll learn

• Why generative AI has made NCII a systemic risk to individual reputation

• How platforms and detection tools (hash-matching, watermarking) help—but remain reactive and inconsistent

• How laws and enforcement differ across the EU (DSA/GDPR/AI Act), UK (Online Safety Act and case law), and US (fragmented, with unresolved Section 230 reform)

• Which strategies most effectively reduce visibility, recurrence, and long-term damage

• How to treat your reputation as personal capital and invest in its resilience

Who should read this

Individuals vulnerable to reputational harm (professionals, public figures, students), advisors (legal, communications, HR), and anyone seeking to understand or counter the rising risks of NCII in the age of generative AI.